Last Modified: June 5, 2026
SYNTIXIS LABS PRIVATE LIMITED, operating under the brand name Motion Labs ("Motion Labs", "we", "us", "our") is a marketing agency headquartered in India that provides AI-assisted and traditional marketing services to businesses. We respect the privacy of our clients, their contacts, and all users of our services, and are committed to safeguarding the personal and business data you share with us.
Please read this Privacy & Data Use Policy ("Policy") to understand how we collect, use, process, store, and protect your:
Personal data as defined under the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 ("Personal Data");
Client business data including campaign briefs, brand assets, ad creatives, analytics, and performance data ("Client Data");
Usage data such as timestamps, access logs, service interactions, and communication records ("Usage Data"), (collectively referred to as "Data").
Your Consent: By engaging Motion Labs for services, accessing our platform, or providing us with any Data, you acknowledge that you have read and agree to this Policy and consent to our collection, use, and disclosure of your Data as described herein. If you do not agree, please refrain from engaging our services. For any questions, please contact our Data Protection Officer at: privacy@motionlabs.in
1. Data We Collect and How We Use It
1.1 Personal Data
We collect personal information you voluntarily provide when engaging our services, including:
Name, designation, and contact information (email address, phone number, business address)
Company name, industry, and business registration details
Billing and financial information for invoicing purposes
Communication records including emails, calls, and meeting notes
This data is used to establish and manage our business relationship, deliver contracted services, process payments, and communicate with you regarding your account or our services.
1.2 Client Data
In the course of providing marketing services, we may collect, process, and handle the following on your behalf:
Campaign briefs, brand guidelines, and creative assets
Audience data, customer lists, and contact databases provided by you for campaign use
Ad performance metrics, analytics dashboards, and reporting data
Social media account access credentials (handled securely and used solely for campaign execution)
Client Data is processed strictly for the purpose of delivering agreed marketing services. We do not use Client Data for any purpose other than what is contracted, and we do not sell or share Client Data with third parties except as necessary to execute your campaigns (e.g., advertising platforms such as Meta, Google, or LinkedIn).
1.3 AI-Assisted Services
Motion Labs occasionally uses AI tools to support service delivery, including copywriting assistance, creative ideation, and data summarisation. When AI tools are used:
Campaign briefs, brand guidelines, and creative assets
We ensure that no confidential Client Data is submitted to AI platforms without prior client consent.
Outputs generated with AI assistance are always reviewed and refined by our team before delivery.
We do not use AI tools that retain your data for training purposes without explicit disclosure.
Client Data is processed strictly for the purpose of delivering agreed marketing services. We do not use Client Data for any purpose other than what is contracted, and we do not sell or share Client Data with third parties except as necessary to execute your campaigns (e.g., advertising platforms such as Meta, Google, or LinkedIn).
1.4 Usage Data
When you interact with Motion Labs through our website or communication channels, we may collect technical information including IP addresses, browser type, device identifiers, pages visited, and time spent. This data is used for website analytics, service optimisation, and security purposes, and is processed in anonymised or aggregated form where possible.
2. Legal Basis for Processing
Under the Digital Personal Data Protection Act, 2023, we process your Data on the following grounds:
Performance of a contract: To deliver services you have engaged us for.
Legitimate interests: To manage our business operations, prevent fraud, and improve our services.
Consent: For marketing communications or use of optional features, where you have given explicit consent.
Legal obligation: To comply with applicable laws and regulations.
3. Marketing Communications
With your consent, we may send you updates about our services, industry insights, case studies, or promotional offers. You may opt out of marketing communications at any time by:
Clicking the unsubscribe link in any marketing email; or
Contacting us directly at marketing@motionlabs.agency
Opting out of marketing communications will not affect service-related communications necessary for the delivery of contracted work
4. Disclosure to Third Parties
We may share your Data with the following categories of third parties, strictly on a need-to-know basis:
Advertising platforms (e.g., Meta, Google Ads, LinkedIn) for campaign execution, pursuant to your instructions;
Technology and software service providers who support our operations (e.g., project management tools, cloud storage, analytics platforms);
Professional advisors such as lawyers and accountants, where legally necessary;
Regulatory authorities or law enforcement, where required by applicable law.
We do not sell your Personal Data or Client Data to any third party. Any third-party service providers engaged by us are contractually required to handle your Data in accordance with applicable data protection laws and this Policy.
5. Cross-Border Data Transfers
Motion Labs is headquartered in India and primarily processes Data within India. However, some third-party tools and advertising platforms we use may involve cross-border data transfers. Where such transfers occur, we take reasonable steps to ensure adequate protections are in place, including:
Engaging only platforms that comply with internationally recognised data protection standards;
Reviewing the privacy practices of key third-party vendors; and
Ensuring transfers are limited to what is necessary for service delivery.
6. Data Security
Motion Labs employs industry-standard security measures to protect your Data against unauthorised access, disclosure, alteration, or destruction. Our safeguards include:
Encryption of sensitive data in transit and at rest;
Access controls limiting Data access to authorised personnel only;
Regular internal reviews of data handling practices;
Confidentiality obligations for all employees and contractors handling client data.
While we take all reasonable precautions, no method of transmission or storage is entirely secure. We cannot guarantee absolute security and disclaim liability for any unauthorised access beyond our reasonable control. We will notify you promptly if we become aware of a data breach that affects your Data, in accordance with applicable law.
7. Data Retention
We retain your Data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Specifically:
Personal Data and Client Data related to active engagements is retained for the duration of the contract and for a period of up to 3 years thereafter for legal and business purposes.
Financial and billing records are retained as required under Indian tax and accounting laws (typically 7 years).
Campaign assets and creative files may be retained for portfolio and reference purposes unless you request their deletion.
You may request deletion of your Data at any time (subject to legal retention obligations) by contacting us at marketing@motionlabs.agency
8. Your Rights
Under applicable Indian data protection laws, you have the right to:
Access the Personal Data we hold about you;
Correct inaccurate or incomplete Personal Data;
Request deletion of your Personal Data, subject to applicable legal obligations;
Withdraw consent for processing based on consent, at any time;
Lodge a complaint with the Data Protection Board of India if you believe your rights have been violated.
To exercise any of these rights, please contact our Data Protection Officer at marketing@motionlabs.agency. We will respond to all requests within the timeframes prescribed by applicable law.
9. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience, understand how visitors use our site, and improve our online presence. You may control cookie settings through your browser preferences. Please note that disabling cookies may affect some features of our website.
10. Changes to This Policy
Motion Labs reserves the right to update this Policy at any time. Material changes will be communicated via email or a prominent notice on our website. The date of the most recent revision will always be displayed at the top of this document. Continued engagement with our services following any update constitutes your acceptance of the revised Policy.
11. Contact Us
If you have any questions about this Policy or wish to exercise your data rights, please contact:
Data Protection Officer
SYNTIXIS LABS PRIVATE LIMITED (Brand: Motion Labs)
Email: marketing@motionlabs.agency
India
© 2026 SYNTIXIS LABS PRIVATE LIMITED (Motion Labs). All rights reserved.
